RESOURCES

Click the pic to download. This simple Google Sheets template will help you plan your marketing budgets, understand where your money is going, and be intentional with your marketing spend.
Click the pic to download the marketing plan template I use to help my clients focus their marketing efforts for the next 90-days.
A marketing strategy that sits gathering dust is doing absolutely no good in your business. In fact, one key reason that a businesses marketing strategy fails is because it’s owners don’t use it. If you’ve considered the creation of your strategy as one more thing to check off your launch list, then listen up. Here’s…
Why is your marketing strategy not working? Have you taken the time to document your marketing strategy, but still feel unfocused or unsuccessful with your efforts? First, kudos to you for recognizing that a business doesn’t just launch itself on a great idea. Most successful businesses spend time working on the foundation of who they…
In my very first blog post ever, I talked about launching my business without a written strategy (read about it here). You might be asking yourself, “Why on Earth would someone who has spent SO MANY years (but who’s counting?) in the marketing industry preaching and creating strategy even consider starting a business without one?”…
I’ve been doing marketing strategy for years, but when I made the leap of faith to be my own boss, you wouldn’t believe how many times I heard, “Stop analyzing everything and just DO something!” So I did. 
I started doing something. I started doing lots of somethings. And more somethings. And pretty soon, I…