What is a Virtual marketing officer?

What if you could put your marketing on autopilot?

Isn’t there an app for that? Unfortunately, no. While there are lots of great marketing automation tools, none of them will actually handle ALL of your marketing with the click of a button.

What if you never had to think about what you’re going to do to attract your next customer?

How much time do you spend each year sitting down to plan out your next big push for leads, sales, or visibility? Whether you are a good planner or not, you still have to put the time in to decide where your business needs to be focused and come up with a plan to get there.

What if you never had to interview another agency, freelancer, copywriter, digital ads specialist, Web guru, or graphic designer?

I’ve worked on both the agency side and the client side. When it comes time to execute your marketing plan, I know how much time it takes to find the perfect fit between talent and budget. First, you have to find someone who does what you need to do. Then you have to make sure they fit your budget. And then you have to spend time with them communicating your needs and wish list. And sometimes you aren’t even speaking the same language. And then you have to hope that they produce something at least remotely close to what you told them. And then you have to make sure it’s all working properly and that it’s done on time. Is there any wonder you don’t have much time for anything else?

What if juggling your marketing projects was no longer on your “to-do” list?

Have you ever thought about what life would be like if someone you trusted could sit down with you, listen to the vision and goals you have for your business, and create the perfect DONE FOR YOU plan to get you there? And then, this magical unicorn would take that plan and go right out and set everything up, manage it, and get it done for you with little to no effort on your part.

Your dream keeps going, because this same marketing master would also gather all of your performance metrics in one simple to read report and walk through them with you, making suggestions for tweaks you could make to improve your campaigns.

That magical unicorn is a virtual marketing officer. 

Hello! I’m here.

You need a marketing HEAD HONCHO, a GURU of #allthethings, a Chief Growth Officer, someone to cut through the clutter and FOCUS your business on achieving it's goals and objectives.

You need a Virtual Marketing Officer to help you strategize, plan, and implement just the right campaigns for your specific business.

Just as every marketing plan is unique, so is the team of specialists behind exceptional execution. I help you curate just the right team of marketing gurus that fit your timeline and your budget.

What would life be like if we got together? 

Here is my approach to growing and scaling businesses.

Outsource it!

Save Money. Invest Wisely. Don’t pay to keep resources in your back pocket when you don’t need them. Many businesses experience seasons or cycles, and maybe a special initiative or two. Bringing on the just the right resources at just the right time saves you money over hiring a full-time team.

Hire Experts. Maximize Effectiveness. Don’t hire a graphic designer to manage your social media. You can no longer be a “jack of all trades” in the marketing world. The range of technologies and mediums won’t allow it. Let me search out the the right experts to deliver highly effective results. A well-planned and executed campaign has an amazing affect on ROI.

Re-focus On Your Strengths. Don’t lose sight of running your business while you juggle your marketing campaigns. I often hear “Marketing is easy. It’s just common sense.” There might be some truth to that. But chances are, you did NOT go into business to juggle all the vendors, be on call to answer all the questions, track down graphics and other assets, circulate approvals, and manage deadlines and budgets. Let that time suck go so you can focus on the things YOU do best….your business.

Sound appealing? Check out the ways I can help clients like you.

Want to hear more about how outsourcing marketing might benefit your business?