To fully step into your role as CEO and visionary of your company, find someone you trust to help you implement your vision.

Marketing Growth Formula

Marketing Growth Formula is an implementation system that gives you strategy, tools, and systems to set your business and your teams up for efficient growth. 

Click on each phase below to learn about the formula and what it means for CEOs like you.

THE BLUEPRINT

You wouldn’t build a house without understanding how all the pieces of the home need to come together. You’d start with a blueprint.

Similarly, you need a blueprint for the marketing system of your business. Every decision you make is based on the guiding principles you’ve established in your blueprint — your strategy. You have designed this strategy to work for your customer — the people who will live in your marketing house.

Your blueprint is a guide for your team. It aligns them towards the same mission and goals and provides them with guidelines for executing on your vision.

THE ROAD MAP

If the blueprint establishes the foundation of your business, the roadmap provides the path to getting to the destination.

During this phase, we will work on setting up marketing systems that allow you to plan and prioritize your work. With your roadmap in place, your team will be focused on the marketing activities that are most critical for your growth.

The systems we develop in The Roadmap grow with your business and can be repeat for each planning period.  

BUILD THE TEAM

WHO you surround yourself with in your business is as important to executing your vision as what they do.

Finding talented people you can trust who are a good fit for your business, fit your budget, and have skills in the right areas is challenging and time consuming.

As we build your team, I will stack your team with just the people you need to help you get ish done.

MANAGE THE TEAM

The whole idea of stepping into your role as CEO and visionary is to get yourself out of the day-to-day details so you can focus on the big picture of growing your business.

In this phase, a trusted professional will optimize your company’s marketing activity, keep your team accountable, and systematize the day-to-day management of your teams so you don’t have to.

OTHER WAYS TO WORK WITH CASEY

STRATEGY CALL

Just need a quick boost of marketing clarity? Book a 60-minute strategy call.

Don’t know what you want to chat about?

Here are ways I’ve helped other clients get clarity in just 60-minutes:

  • I need help articulating my company’s vision. Can you help me clarify my mission, vision, and goals?
  • We are having trouble connecting with our audience. Can we get some help strengthen our brand strategy?
  • I know that I need to niche down, but I don’t know where to start. Can we talk about my target market?
  • I thought I had a great business idea, but I’m having trouble gaining traction. How do I validate my idea?
  • I am in a very saturated market. How can I set myself apart from the competition?
  • I know I have a great product, but how do I get my audience to see the value?
  • I know we need content to be visible, but what should we be talking about?

Following each call, you’ll be sent a link to the recording, a written answer to your question and next steps to implement the solution.

$297

Ask About My VIP Days

In a Marketing Growth Formula VIP session, I go to my client and spend 1 or 2 days hammering out Phase I and or Phase II of the Marketing Growth Formula specific for their business.

Pricing is custom based on where the client is located and the kind of scope for the project, but this is perfect for CEOs who don't want to take the 3 months to see results from the traditional Marketing Growth Formula program! 

I approach marketing in a different way.

When people think marketing, they think facebook ads, promoting their offers on social media, getting PR attention, and alllll of the other means of getting visible.

Marketing is not channels or platforms.

It’s not advertising, social media, content, or your website.

The truth of it is: none of that stuff will work unless you build your foundations and systems out first.

 

But, once you have marketing systems built out, the rest of that stuff--the ads, the content, the social media--becomes EASY.

It’s because you finally have a clear message and a clear plan to execute all of the modes of visibility in a way that markets your offers, your business, and your brand.

When people think they need to get a handle on the marketing, they’re typically grasping at more sales, revenue, leads… all things that can be tracked and measured and quantified.

But they aren’t aware--or don’t understand the true value--in first doing the groundwork to plan for a marketing approach that works for their business and audience.

 

The magic happens when everything else then can fall into place.

 

We all want and need new eyes on our business; that’s the way we grow in revenue and profit, after all.

But applying marketing tactics for the outcome of ONLY numbers (new leads, increased revenue, more follows, clicks, traffic, sales, whatever it is) is a business-centered strategy.

This is where my fresh approach comes in.

I believe:

Consumers really want to be cared for. Thought of. Not explicitly sold to.

I believe:

Consumers want to be helped, served, and transformed.

I believe:

They can tell when an ad is in existence for the sole purpose of selling something, and they won’t buy into that.

Just think about it.

If you put yourself in the shoes of your audience or consumer base, would you appreciate the marketing efforts that your own brand is putting out, from a human perspective? Or do they make you feel icky and talked down to like an object?

This is why we center the entire marketing strategy and plan around the customer.

Even though marketing goals are analyzed by way of tangible results (you know, the indicators like number of increased traffic or clicks or followers), but intangible result (number of humans impacted for the better) is truly based on what is important to the customer: their needs, their preferences, knowing the timing of what they want to hear at the point at each point of the customer journey.

It’s a customer-experience marketing perspective.

Because we all want to be treated and cared for like a human being.

A strategic perspective on your customer experience.

This is the basis of strategic marketing.