To fully step into your role as CEO and visionary of your company, find someone you trust to help you implement your vision.
Marketing Growth Formula
Marketing Growth Formula is an implementation system that gives you strategy, tools, and systems to set your business and your teams up for efficient growth.
Click on each icon below to learn about the formula and what it means for CEOs like you.
Marketing systems and processes you need to plan and prioritize the work.
Stack your team with just the right people you need to help you get it all done.
Get out of the day-to-day details of managing your marketing.
other ways to work with casey
If you struggle to stay focused on the marketing activities that provide the most value, this monthly service could be just the thing you need to steer you back on track.
Each month we will -
- Meet for 90-minutes to discuss your monthly marketing goals
- Review your most recent marketing performance (KPIs)
- Check up on your budget
- Plan your next month's marketing activities
- Create monthly plans you and your team can DIY
- Voxer as necessary to keep things flowing and on track
Knowing exactly what you need to be doing to move the needle in your business and actually being able to track that growth on a consistent basis will bring you one step closer to stepping into your true CEO role.
Mini Marketing Sessions
60-minute call for a quick boost of clarity.
- Strengthen your why
- Attract your tribe
- Know your audience
- Stand out in the crowd
- Evaluate your offers
90-minute planning sessions to set your focus.
- Launch plans
- Quarterly plans
- Customer journeys
- Hiring plans
Systems & Processes
90-minute session to set up your repeatable processes
- Quarterly, monthly, and weekly planning
- Managing performance
- Content management
- Team communications
Let's chat about...
If you want to fast track your marketing, a VIP session might be a good fit.
We will spend 1-2 days working on Phase I or Phase II of your Marketing Growth Formula.
Full- or half-day workshops are perfect for groups of small business owners or teams looking to up-level their marketing.
Need a speaker for your next event?
- Better Together - Building a team that's excited to help you grow
- Forget the funnels - Creating a "WOW" worthy customer journey
- Stand Out - Using your unique message to attract the right customers
I approach marketing in a different way.
When people think marketing, they think facebook ads, promoting their offers on social media, getting PR attention, and alllll of the other means of getting visible.
Marketing is not channels or platforms.
It’s not advertising, social media, content, or your website.
The truth of it is: none of that stuff will work unless you build your foundations and systems out first.
But, once you have marketing systems built out, the rest of that stuff--the ads, the content, the social media--becomes EASY.
It’s because you finally have a clear message and a clear plan to execute all of the modes of visibility in a way that markets your offers, your business, and your brand.
When people think they need to get a handle on the marketing, they’re typically grasping at more sales, revenue, leads… all things that can be tracked and measured and quantified.
But they aren’t aware--or don’t understand the true value--in first doing the groundwork to plan for a marketing approach that works for their business and audience.
The magic happens when everything else then can fall into place.
We all want and need new eyes on our business; that’s the way we grow in revenue and profit, after all.
But applying marketing tactics for the outcome of ONLY numbers (new leads, increased revenue, more follows, clicks, traffic, sales, whatever it is) is a business-centered strategy.
This is where my fresh approach comes in.
Just think about it.
If you put yourself in the shoes of your audience or consumer base, would you appreciate the marketing efforts that your own brand is putting out, from a human perspective?
This is why we center the entire marketing strategy and plan around the customer.
Even though marketing goals are analyzed by way of tangible results (you know, the indicators like number of increased traffic or clicks or followers), but intangible result (number of humans impacted for the better) is truly based on what is important to the customer: their needs, their preferences, knowing the timing of what they want to hear at the point at each point of the customer journey.
It’s a customer-experience marketing perspective.
Because we all want to be treated well and cared for.