To fully step into your role as CEO and visionary of your company, find someone you trust to help you implement your vision.
Marketing Growth Formula
Marketing Growth Formula is an implementation system that gives you strategy, tools, and systems to set your business and your teams up for efficient growth.
Click on each phase below to learn about the formula and what it means for CEOs like you.
OTHER WAYS TO WORK WITH CASEY
Just need a quick boost of marketing clarity? Book a 60-minute strategy call.
Don’t know what you want to chat about?
Here are ways I’ve helped other clients get clarity in just 60-minutes:
- I need help articulating my company’s vision. Can you help me clarify my mission, vision, and goals?
- We are having trouble connecting with our audience. Can we get some help strengthen our brand strategy?
- I know that I need to niche down, but I don’t know where to start. Can we talk about my target market?
- I thought I had a great business idea, but I’m having trouble gaining traction. How do I validate my idea?
- I am in a very saturated market. How can I set myself apart from the competition?
- I know I have a great product, but how do I get my audience to see the value?
- I know we need content to be visible, but what should we be talking about?
Following each call, you’ll be sent a link to the recording, a written answer to your question and next steps to implement the solution.
Ask About My VIP Days
In a Marketing Growth Formula VIP session, I go to my client and spend 1 or 2 days hammering out Phase I and or Phase II of the Marketing Growth Formula specific for their business.
Pricing is custom based on where the client is located and the kind of scope for the project, but this is perfect for CEOs who don't want to take the 3 months to see results from the traditional Marketing Growth Formula program!
I approach marketing in a different way.
When people think marketing, they think facebook ads, promoting their offers on social media, getting PR attention, and alllll of the other means of getting visible.
Marketing is not channels or platforms.
It’s not advertising, social media, content, or your website.
The truth of it is: none of that stuff will work unless you build your foundations and systems out first.
But, once you have marketing systems built out, the rest of that stuff--the ads, the content, the social media--becomes EASY.
It’s because you finally have a clear message and a clear plan to execute all of the modes of visibility in a way that markets your offers, your business, and your brand.
When people think they need to get a handle on the marketing, they’re typically grasping at more sales, revenue, leads… all things that can be tracked and measured and quantified.
But they aren’t aware--or don’t understand the true value--in first doing the groundwork to plan for a marketing approach that works for their business and audience.
The magic happens when everything else then can fall into place.
We all want and need new eyes on our business; that’s the way we grow in revenue and profit, after all.
But applying marketing tactics for the outcome of ONLY numbers (new leads, increased revenue, more follows, clicks, traffic, sales, whatever it is) is a business-centered strategy.
This is where my fresh approach comes in.
Just think about it.
If you put yourself in the shoes of your audience or consumer base, would you appreciate the marketing efforts that your own brand is putting out, from a human perspective? Or do they make you feel icky and talked down to like an object?
This is why we center the entire marketing strategy and plan around the customer.
Even though marketing goals are analyzed by way of tangible results (you know, the indicators like number of increased traffic or clicks or followers), but intangible result (number of humans impacted for the better) is truly based on what is important to the customer: their needs, their preferences, knowing the timing of what they want to hear at the point at each point of the customer journey.
It’s a customer-experience marketing perspective.
Because we all want to be treated and cared for like a human being.